Wedding gown customizer Anomalie raises $13M as bridal shops crumble

Wedding gown customizer Anomalie raises $13M as bridal shops crumble
David’s Bridal once owned 50percent of this $36 billion wedding dress market before it filed for bankruptcy year that is last. Brides were growing tired of having less designs and sizes plus prices that are high costly stone & mortar stores. The industry had been destined for interruption by pc software that http://hotrussianwomen.net/ukrainian-brides will replace overhead costs and inflexibility with direct-to-consumer personalization.

That’s why we profiled a brand new customized wedding dress startup back 2016 called Anomalie despite small funding or traction. The increase of Instagram designed every ended up being prepared to embrace pc pc software to provide 4 billion design permutations and break the markup cartel by attempting to sell gowns beginning at $1000.

“I don’t think I’ll ever have tired of working together with brides.Read more